TikTok Search Ads Adds Brand and Category Keyword Packs
TikTok is adding curated keyword packs to Search Ads and highlighting two impression share metrics.
TikTok is adding curated brand and category keyword packs to its Search Ads offering, according to Search Engine Journal. The platform is also highlighting two impression share metrics for advertisers.
The keyword packs are organized around brands and categories. The information supplied does not specify which keywords the packs contain or explain how advertisers can access them.
The supplied summary also does not name the two impression share metrics or describe how they are calculated. Those details would be needed to assess how the measures differ or how they can be applied to campaigns.
What this means for marketers
Advertisers considering TikTok Search Ads should check the available keyword packs and the definitions of both impression share metrics before using them to guide campaign decisions.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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