Semrush Reports Overlap in ChatGPT and Google Shopping Results

Semrush reports that 83% of products appearing in ChatGPT shopping carousels also rank within the top 40 Google Shopping results. The finding points to an overlap between the products shown in the two shopping environments, though it does not establish that one platform determines what appears on the other.

For marketers, the figure offers a way to think about product visibility across both services rather than treating each as entirely separate. The comparison runs from products shown in ChatGPT carousels to their positions in Google Shopping. It should not be read in reverse as a claim that 83% of Google Shopping products appear in ChatGPT.

The available summary does not specify the searches, products or methods used for the comparison. It also does not explain how rankings vary by query or which factors influence carousel placement. Those details matter when deciding how broadly to apply the figure. The percentage describes the overlap reported by Semrush; it is not a guarantee that a particular product will be shown in either service.

Nor does the overlap, by itself, identify a route to improving placement. A product’s presence in Google Shopping’s top 40 may coincide with its appearance in a ChatGPT carousel, but the finding does not show whether improving one position would change the other. Marketers should therefore distinguish between observing products across platforms and assuming that a ranking on one causes visibility on the other.

What this means for marketers

Review where relevant products appear in Google Shopping and, where possible, compare those results with ChatGPT shopping carousels. Treat any overlap as a starting point for investigation, not proof of a ranking mechanism. When assessing performance, keep the direction of the comparison in mind and look for further methodological detail before using the reported percentage as a benchmark.