Semrush outlines AI visibility dashboard for page comparison

Semrush has outlined an approach to building an AI visibility dashboard that compares two page-level signals: citations by AI and clicks from Google. The aim is to see whether the pages appearing in those two groups are the same, rather than treating each signal as a separate view of performance.

The comparison gives marketers a way to frame a question about individual pages. A page may appear in both groups, while another may appear in only one. Looking at the overlap can help teams organize their analysis around specific pages instead of relying solely on a broad view of a website’s visibility.

The available summary does not specify the dashboard’s setup steps, metrics, data sources or reporting settings. Those details matter when deciding what a comparison covers and how to interpret it. Marketers considering the approach should consult the full Semrush guide before choosing a configuration or drawing conclusions from a particular report.

The two signals also answer different questions. An AI citation concerns a page being cited, whereas a Google click concerns a page receiving a click. Their presence together shows an overlap in the information being compared; it does not, by itself, establish that one caused the other. Likewise, a difference between the groups should be examined in the context of the data included.

For a useful review, teams can begin by identifying the pages that appear in both groups and those that do not. They can then inspect the relevant pages in light of their own reporting goals. Before acting on a gap, it is sensible to check that the pages and periods being compared are defined consistently.

What this means for marketers

Use the dashboard as a starting point for a page-level review, not as proof of why a page gained a citation or a click. Focus first on whether the comparison answers the question your team needs to investigate, then use the results to decide which pages merit a closer look. Keep the distinction between citations and clicks clear when sharing findings with others.