Semrush Outlines AI Uses for Product Marketing

Semrush has outlined seven ways to use AI in product marketing. The article’s summary highlights three areas: messaging, customer interviews and battlecards. Together, they cover how marketers describe a product, gather customer input and organize information for competitive discussions.

For messaging, marketers can use AI as a starting point for exploring how to describe a product. The task is not simply to produce more text, but to decide what the message needs to communicate and whether the proposed wording does so clearly. Any draft should be checked against the information the marketer has available before it is used.

Customer interviews offer another area to consider. Marketers can think about where AI might assist with the interview process while keeping the customer’s input central. For example, an AI-assisted draft of interview questions can be reviewed for clarity and relevance before a conversation. Reviewing the questions also gives marketers an opportunity to remove wording that could steer the discussion away from what they want to learn.

Battlecards are also among the uses highlighted in the Semrush summary. When working with AI on this type of material, marketers should distinguish between organizing information they already have and accepting new claims without checking them. A useful review can focus on whether the material is clear, whether its statements are supported and whether it serves the intended competitive discussion.

The three areas call for different inputs and outputs, so marketers can assess each task separately rather than treating AI as a single solution for product marketing. A messaging draft, an interview question and a battlecard may each require a different review. The Semrush summary does not identify the other four use cases, so their scope should be checked in the full article.

What this means for marketers

Start with a defined task, provide the information needed for it and review the result before using it. For messaging, check the proposed wording; for interviews, review the questions; and for battlecards, verify the claims. Those steps can help keep the work focused on the marketer’s purpose while preserving responsibility for the final material.