Semrush Explains the Goals of Local SEO
Semrush defines local SEO as a way for local businesses to improve search visibility, attract traffic and build brand awareness.
Local SEO is the process of helping local businesses become more visible in search, attract traffic and increase awareness of their brands, according to Semrush.
The definition brings together three related objectives. Search visibility concerns whether a business can be found through search. Traffic concerns the visits it attracts, while brand awareness concerns recognition of the business.
Those objectives can be considered separately when setting priorities. A business seeking greater visibility, for example, may want to distinguish that goal from its aim of attracting more traffic. Similarly, building awareness is a distinct consideration from getting a visit.
The source summary defines the purpose of local SEO but does not specify the techniques businesses should use. Marketers looking for implementation details should consult the full Semrush article rather than treat the definition as a complete plan.
What this means for marketers
When planning local SEO work, identify which of the three objectives matters most to the business: search visibility, traffic or brand awareness. Use that priority to frame the work and assess its results.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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