Semrush Addresses Poisoned Google Search Results in Ranking Data

Semrush says it is working to address the effects of “poisoned” Google search results on its ranking data. The company outlines its approach in an update on its blog.

According to the supplied summary, Semrush is validating ranking data and investing in visibility for users as it responds to the issue.

The summary does not explain how Semrush validates the data, which results are affected or what changes users should expect. It also does not provide a timetable for the work.

What this means for marketers

Marketers can compare ranking reports with the search results relevant to their campaigns and document any discrepancies. For details of Semrush’s approach, they should consult the full company update.