Google Search Ads Outperformed ChatGPT Ads on Revenue Per Visit

Advertisers earned more revenue per visit from Google Search ads than from ChatGPT ads in U.S. traffic, according to data reported by Search Engine Journal. Revenue from ChatGPT ad visits was a fraction of the amount generated by paid search visits, while most advertisers recorded no sales from the ChatGPT visits included in the comparison.

The findings distinguish between two results: the revenue generated per visit and whether a visit produced a sale at all. The reported revenue gap describes an overall comparison between the advertising sources. Separately, the finding that most advertisers saw no sales from ChatGPT ad visits does not mean that none of the advertisers recorded sales from those visits.

The comparison concerns U.S. traffic and visits associated with ads. It should not be treated as a comparison of all traffic from Google Search and ChatGPT, or as evidence that the same results apply in other markets. The provided summary does not give a dollar value for revenue per visit or specify the size of the gap between the two sources.

Revenue per visit is also different from the cost of acquiring that visit. A higher figure indicates more revenue for the visits measured, but it does not, on its own, establish how much an advertiser spent or whether the traffic was profitable. The summary does not provide ad costs or a return-on-ad-spend comparison.

Details of the advertisers, the period studied and the method used to attribute sales are not included in the provided summary. Those details matter when assessing how broadly the findings can be applied. The reported results describe the traffic in the data, rather than guaranteeing an outcome for every advertiser or campaign.

What this means for marketers

Evaluate ad sources using your own revenue and sales data rather than visit volume alone. Compare revenue per visit alongside advertising costs, and check how sales are attributed before drawing conclusions about performance. The reported U.S. data favors Google Search on revenue per visit, but it does not supply enough detail to determine the likely result for an individual account.