Google AI Answer Ads Concentrate in Apparel and Electronics
Holiday shopping data examines ads in Google AI answers and ChatGPT across five product categories.
Ads in Google’s AI-generated answers were concentrated in apparel and electronics, according to holiday shopping data reported by Search Engine Journal.
The report counts ads in Google AI Overviews, Google AI Mode and ChatGPT across five shopping categories. It also identifies prompts on which ChatGPT ads appeared.
The available summary does not include the ad counts, the individual prompts or the names of the other shopping categories. It also does not describe the study’s methodology, limiting what can be concluded about the scale of the findings.
What this means for marketers
Marketers reviewing AI advertising opportunities can use the report as a starting point for examining apparel and electronics. The full data and methodology are needed before drawing conclusions about ad frequency or prompt-level performance.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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